Jun 29, 2015

My score for SCBWI Carolinas Art Contest!


Early this year, I submitted this piece for SCBWI Carolinas Art Contest. The theme was creating my version of Charlotte's Web. It was fun and challenging to work on this. Picking color palette, working with typography, and creating an powerful image even from the distance were the problems to solve.

Anyway, this is what I got from Chad Beckerman. Whether you might notice this blog or not, I really appreciate your opinion. It could be really nice if I could have comments. but it's okay. I can see you are busy from facebook. 

Artwork#5 ( I guess mine was #5)
1-10 (1 is low, and 10 is high)

Choice of image: 8 
(I don't know what exactly this would mean.)

Suitability for marketing:7 
(Hmmm... I guess it was not clear enough and not powerful enough. I can admit that the usage of typography is not strong enough.)

Understanding of design:7 
(Hmmm... well.. I really like this design. I wanted to viewer to see more as they come closer and everything is about the pig.)

Confident handling of style:7
(It's disappointing while this is truly from my style except new trial of color palette.)

Technical Competence: 6
(... Very disappointing. I can cry on this.)


Appropriate for market: 8
(So... is this mean still somewhat sellable???)

I guess overall it's mediocre okay. Clearly, I am not the winner. 
Okay... book cover is not something that I have confident, but I love to work on those.
This will help me to improve my design and illustration skill for book cover, posters, cards and things. Now I am going to work on Banned Book illustration. Yoo hoo! I am not a huge reader but still a book nerd. Aren't I?

Do you want to see what others did?
Go here: http://scbwicarolinasart.blogspot.com/ 





Jun 25, 2015

Working with Art Director - Illustrator Intensive from NJ SCBWI Conference

The Illustrator Intensive that I took was about working with art director. Patti Ann Harris, Executive Art Director from Scholastic, was the presenter for the session. She gave the attendees an assignment; choosing a prompt from three given stories, submitting a sketch, revising and illustrating the final spread based on her feedback.

The intensive was mainly discussing and critiquing each other's illustrations. Patti added helpful tips and advice. Also, she introduced successful board books and novelty books.


Patti's Feedback:
I applaud you for tackling a more conceptual and complicated solution to the spread. The circular layout has a magical quality and suggests an interesting and robust movement. It could, however be made more clear with a few revsions. I would be careful of the area of overlap where the butterfly covers the bunny’s back legs. I think you might want to clarify that area a bit more so that you really get the feeling of the bunny flying through the air being chased by butterflies. The exaggerated length of the arms might be a tad too long. I would play with that length a bit as you develop his hind legs. Have fun going to final art and think about how you want to maintain that sense of movement when you go to color.


Below is my revised and finalized work for the spread.


I kept the circular layout. I cleared the area where a butterfly and the bunny overlap. Flying bunny was not what I meant, so I put the ground. However, I tried to keep the floating feeling and atmosphere. Certainly the length of arms are fixed. 

The thing that I can improve better is the character. Though I tried variations of bunny characters, I still feel this is a bit... too.. white? boring? too innocent? In a way, it is age appropriate for board books.



Jun 20, 2015

Back to blog

I have been leaving my blog over a year. I was not confident to keep managing it on top of creating new pieces, doing Facebooks, Naver, taking care of two kids all the time, keeping the housechores....

Anyway, after talking to Kathy Teaman, I was convince I have do it. It became "Must" thing.
Now I have a business page for Jeehyun Hoke Illustration.

Let's see what happens.

By the way, I am having seriously hard time to make the blog header just like the one on my webiste...